Maintaining a good website is crucial for even the smallest of businesses in the modern era. However, many business owners may find that their sites receive very little traffic despite their best efforts. This lack of traffic could be due to a poor search engine optimization.
A website’s SEO affects the likelihood of it showing up in search engine results whenever someone searches for content related to the business or similar products. Therefore, it is important for business owners to optimize their site’s SEO if they want to pull in traffic and boost their sales.
Here are 3 ways to improve your business website’s SEO.
Many business owners already use their websites for posting their business’s contact information and for uploading product descriptions. However, these business owners could boost their SEO by posting other content that is relevant to their business or their industry.
It may be helpful to add a blog section to your business website for this purpose. While the simple act of uploading blogs regularly has the potential to improve your SEO , it is only after bloggers upload content that contains the right keywords that business websites see a boost in traffic.
These keywords are usually related to the terms that people use in search engines when searching for a business, product, or service. If a particular blog post contains all the right keywords, it is more likely to show up organically in search engine results.
Visitors to your blog can then be redirected to your site’s other sections to encourage them make a purchase or browse the other contents of the site.
People who spend their time researching products and services from different websites are less likely to stick around if the site is slow to load. In fact, studies have found that 38% of visitors will leave a site if it takes 5 seconds or more to load.
This means slow loading sites have higher “bounce rates” (i.e: the percentage of visitors that will leave a site without taking an action). While search engines such as Google don’t directly penalize websites with high bounce rates with poor SEO rankings, they do record the amount of time that elapses between users accessing a site from the search result page before coming back to the same results page.
If visitors are bouncing from your site at a high rate and are going directly back to the search results page in a short amount of time, Google will assume your site is less worthy of browsing than others.
You can enlist the help of a web designer or a web developer to find ways to speed up your site.
A large percentage of businesses have been promoting their businesses on social media platforms. The wide user base on major social media platforms such as Facebook, Instagram, and Twitter means that a large number of people are likely to come across your content.
Business owners or marketers should share content on social media that backlinks to the business website. Social media posts that become popular are more likely to be shared, and this in turn can direct people to your site.
Social media profiles also show up in search engine results, so a business social media page in itself could have a good SEO ranking if it attracts enough attention. We provide SEO Adelaide service in Australia to rank your business.
Please get in touch with one of our consultant to help you with the right design for your Digital Marketing Campaign.
E Solution Mate is an IT company based in Adelaide, South Australia specializing in Web Design , SEO , Mobile App & IT Solutions.
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