Keeping up with marketing activities can be difficult for small business owners or marketers who spend most of their day on-the-go. It can be important to roll out marketing content and track your marketing performance regularly to ensure your approach to marketing is being effective. Luckily, there are many mobile apps available to people who are interested in staying on top of their marketing activities and tracking their performance throughout the day.
After studying the features and benefits of the most popular marketing apps currently available on app stores, we have compiled the following list of 3 mobile apps that could be useful for small business owners and marketers.
1. Buffer
In 2020 it’s become a necessity for businesses to promote themselves on multiple social media platforms such as Facebook, Linked-In, Instagram, and Pinterest simultaneously to stay relevant. Sharing content on each platform at the optimal posting times can be tricky if your business doesn’t have a dedicated social media manager.
Buffer is a mobile app that allows marketers to share and manage content on their social media pages in an efficient and easy manner. In addition to providing an integrated platform for all your social media pages, Buffer also lets you plan and schedule posts for each one.
This feature could be used to set up automated social media posts to make the business appear active even when the social media manager or marketer is away. This can free up important marketing employees so that they can focus on other activities.
2. Mention
Mention is a social media manager app that also lets you track whenever social media users mention your business in their social media posts. It provides real-time updates to alert you of any mentions or tweets that use your company’s name. This app could be handy for business owners or marketers who are interested in seeing how their brand is perceived by customers and other social media users.
In addition to showing you all the posts that mention your business, Mention also lets you respond to questions and comments to help maintain your business’s reputation.
The app also features filters that can help you ignore unhelpful posts while highlighting other posts that contain valuable opinions or feedback.
3. Canva
Canva is an image app that allows you to create, edit, and publish images for social media platforms. It comes with an image editor, Instagram story creator, video maker, logo maker, poster maker, and many other features that are useful for making and posting promotional image content for your business.
You can revamp your branding with the new banners, headers, and logos created on-the-go with Canva. This makes it a powerful tool for marketers who are interested in getting creative with the images and graphics for their promotional content.
The aforementioned apps can be incredibly useful when utilized in the right manner for marketing. Businesses owners and marketers who can adapt to marketing on-the-go with these apps are likely to have an advantage over other small businesses, so it’s important that they learn to make full use of these innovative resources.
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Esolutionmate is an IT company based in Adelaide, South Australia specializing in Web Design, SEO, Mobile App & IT Solutions.
