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3 Website Design Trends for Small Businesses in 2020

Stefan Smiljanic • May 30, 2020

Website Design Trends for Small Businesses in 2020

Websites designs are evolving every year.

Creating a website that looks unique and forward-thinking can be a challenge in 2020. With millions of websites being built every year, it can be hard to know which designs are actually useful and which ones are unlikely to attract visitors.


Website owners who are interested in sprucing up their sites and to making them more attractive to visitors should adopt some of these ground-breaking website design trends.


1. Revamped mobile experience


Most website owners should already understand the importance of optimizing their sites for mobile devices. Over half of website visits every year are generated from mobile devices. 


Optimizing mobile sites usually involves making the site’s text easily readable on smaller devices, and making links easier to click from touch devices.


Modern sites are also changing their layouts for easier navigation on mobile devices. Many have overhauled their existing layouts and implemented “hamburger” menus on their mobile sites to make the browsing experience more friendly and efficient. These menus present website navigation shortcuts through an easy-to-scroll drop-down menu.


Some sites have also started implementing progressive loading and skeleton screens on their mobile sites. Sites with these features can display individual elements of the website as soon as they have loaded. This is a great way to maintain the interest of mobile users for heavy sites that take more than a few seconds to load.


2. Optimized dark mode


People often browse the internet throughout the day, however, peak internet usage occurs after 7pm. This means people are more likely to visit websites during the night time, and before going to bed. Due to this trend, many sites have implemented “dark” modes for their websites to make them more comfortable to browse and read, especially at night time.


Dark modes swap out light colored website backgrounds with darker ones that are grey or black. This helps reduce eye strain, and is believed to be less disruptive to sleep patterns than staring at brighter colors on other websites at night.


Some websites have gone farther than changing just their background and text colors, to altering their site icons and pictures to look more aesthetically pleasing with the dark background.


Site visitors are likely to be impressed with these considerations, so adding a well-optimized dark mode could improve visitors’ impressions of your site.


3. Monochromatic color palettes


Website color trends continue to evolve with time as designers look to find newer and more exciting color combinations to draw people’s attention. One of the latest color trends that is quickly catching on with web designers is monochromatic color palettes.


These color palettes usually include a base color accompanied by other lighter and darker shades of the same color. Monochromatic color schemes are chosen due to their simplicity and versatility. Different shades can be used to give certain website sections more impact without departing from the base color.


Monochromatic color schemes can provide websites with a smart and professional appearance while radiating some dazzling hues for visitors to take in. 


These are just a few of the many exciting design trends that web design Adelaide Experts experts are adopting in 2020. Make sure to use the services of an experienced web designer to help you get the most out of these innovative designs. Contact E Solution Mate and speak to one of our experience consultant about your requirements.


We also provide SEO and Web Design Services, feel free to check our pages and ask us any question.


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